Financial Services



A trusted and member-centric, one-stop financial services provider, Hriday caters to the diverse financial needs of Members ,directly or indirectly, through its various products namely the Housing Finance, Loan Against Property, Gold Loan, Micro finance & Related Services.

'We only do what’s right for you'

The Hriday are amongst the most respected society in India. Hriday aims to bring the trust and expertise of the Hriday to an economically and socially relevant sector like financial services. The essence of brand Hriday is encapsulated in our brand proposition – ‘We only do what’s right for you'. The proposition reflects our strong resolve to deliver financial solutions that are ‘right’ for our Members and the society at large. Hriday seeks to build strong relationships with its Members and deliver superior and consistent member experience across all products and touch-points.